Sneakers

Newest-first Stadium & Street coverage. Topic membership comes from each story's published tags.

Opinion · Stadium to Street

The uniform ends at the locker room. The influence does not.

Iverson, Griffey, Osaka, Harden and Westbrook changed more than outfits. They showed how an athlete’s public style can move identity, media and commerce from the stadium into the street.

Allen Iverson
Ken Griffey Jr.
Naomi Osaka

Opinion · The Jordan effect

Jordan did not just sell a shoe. He changed what an athlete could own.

The championships made Michael Jordan credible. Air Jordan turned that credibility into a global system of performance, identity and athlete-driven commerce that still shapes the game.

Michael Jordan
Air Jordan
Nike